CLIENT:  Keep it Real™

PROJECT:  Film • Advert

AGENCY:  Emotive Sequence

THE REAL SECRET

Keep it Real™ is a urban apparel online company based in East London. We created a four film campaign which would live on their social media platforms, based around amateur boxer Justin Benn (Nigel Benn’s nephew) deep in training for upcoming fight. Shot on location at the renowned Peacocks Boxing Gym, we show the sacrifice, passion and sheer determination of a athlete, which is the embodiment of Keep it Real™ Clothing. The real secret to success and achieving great things is hard work and pure focus.

BEHIND THE SCENES

FRAMES

DIRECTOR: Mark One
VIDEOGRAPHER: Cregg St. Rose

EDITOR: Cregg St. Rose
EDITOR: Mark One
MOTION GRAPHICS: Cregg St. Rose

MUISC: Emotive Frequency
COLOURIST: Mark One